Reach so much farther with the powerful 83x optical zoom of the COOLPIX P950from 24mm wide-angle landscape and interior shots, to impressive 2, 000mm super-telephoto stills and 4K UHD videos of distant wildlife, aircraft and more. With Dual Detect Optical VR image stabilization and enhanced lens characteristics found in Nikons heralded optics, far off subjects are captured with sharpness, clarity and superior image quality. Compose your incredible shots through the super high resolution electronic viewfinder or from creative angles on the large, flip-out vari-angle display, then transfer them seamlessly to your smart device for easy sharing with your friends and followers.

Featuring the world's fastest AF acquisition time of 0.03 seconds and up to 24 fps continuous shooting with full AF/AE tracking, a 315 point phase-detection AF system as well as an exceptionally versatile 24-600mm F2.4-F4 ZEISS Vario Sonnar T lens, the new RX10 IV delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate 'all-in-one' solution. World's Fastest AF acquisition speed of 0.03 sec. The RX10IV features the world's fastest AF acquisition time thanks to its 1" Exmor RS stacked back-illuminated CMOS sensor w/ DRAM and fast Hybrid AF system that combines the respective advantages of 315 phase-detection AF points - covering approximately 65% of the sensor - and contrast-detection AF to ultimately enable the camera to lock focus in as little as 0.03 seconds. Subjects can be tracked and captured with precise detail and clarity within the extensive 24-600mm range. Incredible Exmor RS stacked CMOS sensor This large 1" (1.0-type) back-illuminated Exmor RS stacked image sensor with DRAM chip not only enhances efficiency and speed of A/D conversion through its stacked structure due to more circuit sections; it also realizes super-fast readout speed - thanks to a DRAM chip integrated into the sensor structure. Together with the BIONZ X processing engine and front-end LSI, it allows for stunning 20.1-megapixels at up to 24fps continuous shooting up to 249 frames with AF/AE tracking, a blazingly fast shutter speed of up to 1/32000 sec., breathtaking 4k movie, and super slow-motion HFR (High Frame Rate) movie clip recording of up to 960fps (40x), not to mention remarkable low-light low-noise capability. ZEISS Vario-Sonnar T* 24-600mm ultra-zoom lens The astonishing 24-600mm ZEISS Vario-Sonnar T* lens features a large maximum aperture of F2.4-F4.0, helping it achieve outstanding image quality throughout the entire ultra-telephoto zoom range. Eight ED (extra-low dispersion) glass elements including two ED aspherical and one Super ED lenses compensate for the chromatic aberration while the ZEISS T* Coating helps reduce flare and ghosting. This incredible lens also features built-in Optical Steady Shot image stabilization and a minimum focusing distance of 2.36 ft. with 0.49x maximum magnification for tele-macro photography. 24 fps up to 249 frames with AF/AE tracking Designed to allow for high resolution, continuous shooting at high frame rates, the RX10 IV features a BIONZ X image processing engine with front-end LSI that achieves high-speed continuous shooting of 20.1-megapixel images at up to 24 fps with full AF/AE tracking and an impressive buffer limit of up to 249 images. With the significant improvements in processing power for the RX10 IV, EVF display lag during continuous shooting has been substantially reduced, allowing you to capture the decisive moment with ultimate confidence. Also, for convenience during image playback, continuously shot images can be displayed in groups instead of individual...

Sony Cyber-shot DSC-RX100 VII Digital Camera Mixing speed, reach, and portability, the Sony Cyber-shot DSC-RX100 VII is a pocket-sized camera packing a wealth of stills and video versatility. This seventh-generation camera in the esteemed RX100 series is the second to feature the impressive 24-200mm-equivalent ZEISS Vario-Sonnar T lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended range is a redesigned 20.1MP 1" Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording. The updated sensor design is all about speed and enables blackout-free continuous shooting up to 20 fps for easier subject tracking. Single Burst Shooting also permits shooting at an extreme 90-fps setting for working with the fastest moving subjects. The sensor's design also provides a 357-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance also remains impressive with the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.

Elevate your vlogging Easy-to-use and with dazzling image quality, the ZV-1F is the ideal next step for content creators and vloggers. A pocket-sized camera with a large 1-inch sensor, wide angle 20mm1lens and packed with easy-to-use features, specifically designed for vloggers and online video creators. Take a ZV-1F tour Easy-to-use and with dazzling image quality, the ZV-1F is the ideal next step for content creators and vloggers. Find out more.

Vloggers and influencers rejoice, the Sony ZV-1 is a purpose-built compact camera blending the proven imaging capabilities of the RX100-series platform with an updated physical design for more efficient content creation. Featuring a side flip-out 3.0" touchscreen and a directional 3-capsule microphone that are perfect for front-facing recording, the ZV-1 also caters to this crowd with the Product Showcase Setting, Background Defocus function, Soft Skin Effect, and Face Priority Auto-Exposure. Despite its sleek and lightweight design, the ZV-1 is also characterized by its large right-hand grip that is ideal for one-handed recording in conjunction with a front tally lamp, larger REC button on the top plate, and a Multi Interface Shoe for attaching accessories. An impressive ZEISS 24-70mm-equivalent standard zoom lens, with a bright f/1.8-2.8 maximum aperture range, is also featured and, suiting recording while walking, Active SteadyShot image stabilization helps to steady footage and reduce the appearance of camera shake for smoother takes. Inside, the ZV-1 has some familiar imaging attributes in the form of a 20.1MP 1"-type Exmor RS stacked CMOS sensor and BIONZ X image processor, with front-end LSI, which contributes to impressively fast performance along with wide-ranging sensitivity to suit working in a variety of conditions. The processing capabilities avail Real-Time Eye AF and Real-Time Tracking for quick and precise focusing and subject tracking. In terms of video specs, UHD 4K recording at 30p is supported for extended takes and a micro-HDMI port can be used to conjunction with an external recorder or monitor if desired. Footage is also benefitted by Sony's S-Log2 and HLG picture profiles that match up with their professional cine cameras for refined color, dynamic range, and detail when recording. Content Creator and Vlogging Features Rear 3.0" 921.6k-dot LCD touchscreen features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.

Vloggers and influencers rejoice, the Sony ZV-1 is a purpose-built compact camera blending the proven imaging capabilities of the RX100-series platform with an updated physical design for more efficient content creation. Featuring a side flip-out 3.0" touchscreen and a directional 3-capsule microphone that are perfect for front-facing recording, the ZV-1 also caters to this crowd with the Product Showcase Setting, Background Defocus function, Soft Skin Effect, and Face Priority Auto-Exposure. Despite its sleek and lightweight design, the ZV-1 is also characterized by its large right-hand grip that is ideal for one-handed recording in conjunction with a front tally lamp, larger REC button on the top plate, and a Multi Interface Shoe for attaching accessories. An impressive ZEISS 24-70mm-equivalent standard zoom lens, with a bright f/1.8-2.8 maximum aperture range, is also featured and, suiting recording while walking, Active SteadyShot image stabilization helps to steady footage and reduce the appearance of camera shake for smoother takes. Inside, the ZV-1 has some familiar imaging attributes in the form of a 20.1MP 1"-type Exmor RS stacked CMOS sensor and BIONZ X image processor, with front-end LSI, which contributes to impressively fast performance along with wide-ranging sensitivity to suit working in a variety of conditions. The processing capabilities avail Real-Time Eye AF and Real-Time Tracking for quick and precise focusing and subject tracking. In terms of video specs, UHD 4K recording at 30p is supported for extended takes and a micro-HDMI port can be used to conjunction with an external recorder or monitor if desired. Footage is also benefitted by Sony's S-Log2 and HLG picture profiles that match up with their professional cine cameras for refined color, dynamic range, and detail when recording. Content Creator and Vlogging Features Rear 3.0" 921.6k-dot LCD touchscreen features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.